29 May 2026 09:45 - 10:15
Turning sales kickoffs into strategic growth engines
Most SKOs are expensive moments of hype that fade by Q2. This session shows how to redesign your kickoff from a oneâoff event into a strategic lever that drives behaviour change, pipeline health, and predictable revenue across the year.
Weâll walk through how top enablement teams align SKO content, leaders, and followâthrough to business outcomes, not just motivation.
Key takeaways include:
- Blueprints to move from âannual pep rallyâ to SKO as a core part of your revenue operating rhythm.
- Tactics for leader and rep buyâin so messaging, goals, and expectations land and stick after the event.
- A followâthrough framework (cadence, assets, metrics) to keep SKO themes alive and measurable throughout the year.
28 May 2025 14:15 - 15:00
Panel discussion: Proving impact in a skeptical revenue organisation
If you canât show impact, youâll always be seen as a cost-centre. This panel digs into how real teams are moving beyond activity metrics to revenue credibility.
Stop defending enablement with training completion rates and content downloads. Learn how to quantify your contribution in terms your CRO and CFO trust (even when attribution is messy and shared). Impact on win rates, deal velocity, ramp time, competitive win rates, and revenue per rep - walk into budget conversations speaking their language.
Panellists will share whatâs working, what isnât, and how theyâve reframed enablement in the eyes of their Câsuite.
- Concrete examples of outcomeâbased enablement initiatives and the metrics used to prove their success.
- Ideas for partnering with RevOps and finance to build shared dashboards and narratives the exec team respects.
- Templates and talking points to reposition your function as a revenue lever, not a support cost.