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Niels
den Otter
Sales Enablement Lead EMEA
Cato Networks
Niels den Otter is a seasoned professional with over two decades of experience in sales and cyber security consulting. He currently serves as the Sales Enablement Lead for the EMEA region at Cato Networks, a role he has held since 2022.In his current position, Niels enhances sales team effectiveness through customized training, practical resources, and hands-on coaching. By combining technical analysis with human insights, he delivers targeted learning initiatives closely aligned with the strategic objectives of sales management.Niels focuses on sharpening the team's skills in clearly communicating product value, addressing specific customer challenges, and streamlining the sales process. His extensive experience in pre-sales engineering and security consulting allows him to effectively bridge complex technical solutions and practical business requirements. Additionally, Niels proactively identifies areas for team growth and implements targeted development programs. His collaborative approach strengthens internal relationships across different functions and ensures cohesive messaging. Committed to continuous improvement, Niels stays current with industry trends and best practices, empowering the sales team to proactively meet evolving market demands and customer expectations. Niels takes a strategic and integrated approach that enhances individual performance, drives sustainable growth, and ensures consistent success across the EMEA region.
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28 May 2025 16:00 - 16:30
Redefining your GTM motions: An enablement‑led strategy reset
As markets shift, your GTM motions (inbound, outbound, product‑led, partner‑led, ABM, etc.) must evolve. So must your enablement strategy. This session shows how enablement can lead or co‑lead a GTM reset and ensure frontline teams are set up to execute it. We’ll walk through aligning messaging, process, and skills to new motions, so change actually sticks in the field. By the end of this session, you'll have: - A framework to map your current and target GTM motions and identify the critical enablement gaps. - A playbook for GTM change management - from early leader alignment to field pilots and rollout. - Practical ways to reposition enablement as a strategic partner in GTM design, not just in GTM training.