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Niels
den Otter
Sales Enablement Lead EMEA
Cato Networks
Niels den Otter is a seasoned professional with over two decades of experience in sales and cyber security consulting. He currently serves as the Sales Enablement Lead for the EMEA region at Cato Networks, a role he has held since 2022.In his current position, Niels enhances sales team effectiveness through customized training, practical resources, and hands-on coaching. By combining technical analysis with human insights, he delivers targeted learning initiatives closely aligned with the strategic objectives of sales management.Niels focuses on sharpening the team's skills in clearly communicating product value, addressing specific customer challenges, and streamlining the sales process. His extensive experience in pre-sales engineering and security consulting allows him to effectively bridge complex technical solutions and practical business requirements. Additionally, Niels proactively identifies areas for team growth and implements targeted development programs. His collaborative approach strengthens internal relationships across different functions and ensures cohesive messaging. Committed to continuous improvement, Niels stays current with industry trends and best practices, empowering the sales team to proactively meet evolving market demands and customer expectations. Niels takes a strategic and integrated approach that enhances individual performance, drives sustainable growth, and ensures consistent success across the EMEA region.
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16 May 2025 14:00 - 14:30
Stop playing catch-up: How enablement leads, not just supports
Sales enablement teams are often caught in a cycle of reactive execution - responding to urgent requests, rolling out ad-hoc training, and scrambling to meet short-term needs. But true impact comes when enablement operates as a strategic function, proactively shaping revenue outcomes and driving long-term success. In this session, we’ll explore how to break free from the reactive trap and reposition enablement as a key driver of business strategy. Learn how to align with executive priorities, use data to anticipate needs before they arise, and build scalable programs that move the needle. Walk away with actionable strategies to shift from support function to strategic advisor - so enablement isn’t just solving problems but preventing them in the first place.