28 May 2025 16:00 - 16:30
Redefining your GTM motions: An enablementāled strategy reset
As markets shift, your GTM motions (inbound, outbound, productāled, partnerāled, ABM, etc.) must evolve. So must your enablement strategy. This session shows how enablement can lead or coālead a GTM reset and ensure frontline teams are set up to execute it.
Weāll walk through aligning messaging, process, and skills to new motions, so change actually sticks in the field.
By the end of this session, you'll have:
- A framework to map your current and target GTM motions and identify the critical enablement gaps.
- A playbook for GTM change management - from early leader alignment to field pilots and rollout.
- Practical ways to reposition enablement as a strategic partner in GTM design, not just in GTM training.