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Sonia
Pupaza
Revenue Enablement Lead
Empower Value
Sonia is passionate about crafting and orchestrating interactive, engaging, and scalable enablement programs and solutions that drive elite performance across the field - including SDRs, Sales, Presales, Channels & Partners, Customer Success, and Consulting teams. She leverages her expertise in enablement strategy, leadership, and stakeholder management to ensure these initiatives resonate with corporate objectives and deliver tangible outcomes. This results in a harmonized approach that aligns with strategic goals and elevates team performance. As an Ambassador and Berlin Chapter Lead for the Sales Enablement Collective community, Sonia is dedicated to enhancing industry-wide revenue efficacy by sharing enablement insights, fostering community engagement, and contributing to the collective wisdom of the enablement community.
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28 May 2025 09:15 - 10:00
Panel discussion: From behind‑the‑scenes operator to strategic leader
Enablement careers are no longer an accidental landing spot - they’re strategic, visible, and in demand. In this panel, leaders share how they navigated their careers, built credibility with executives, and positioned themselves as indispensable partners to the business. You’ll walk away with: - Real career paths and inflection points from practitioners who’ve moved into senior, strategic roles. - Concrete actions to increase your visibility and influence (what to own, where to say no, how to speak the exec’s language). - Skill‑building guidance on what to master next (data, change management, GTM strategy, leader enablement) to accelerate your trajectory.
28 May 2025 11:00 - 11:30
Building a frontline leadership bench that scales your entire sales force
If frontline revenue leaders aren’t enabled, none of your programs scale. This session is about investing early in leadership enablement - equipping managers and frontline leaders to be your force multipliers. We’ll dig into how building your leadership bench unlocks better coaching, higher adoption, and consistent execution across the entire sales force. You’ll walk away with: - A business case for leadership enablement: how manager buy‑in and capability translate into higher quota attainment and faster rep ramp. - Practical tactics to enable frontline leaders (playbooks, coaching frameworks, manager‑only forums, leader scorecards) and make them champions, not blockers. - An adoption strategy that uses leaders as multipliers so every program, from SKO to methodology, cascades effectively through the org.