When organisations go through M&A, most eyes are on the deal, the strategy, the numbers. Sales enablement? Often an afterthought, assumed to be something you “loop in later” once the ink is dry. But that’s a costly misconception. In reality, sales enablement plays a pivotal role in navigating the complexity of M&A, from aligning messaging and onboarding acquired teams, to keeping sales productive through uncertainty, to driving cultural cohesion across go-to-market functions. In this fireside chat, we’ll explore: - Why involving enablement early is a strategic advantage (not a nice-to-have) - How to equip sales and CS teams to sell with confidence during change - Lessons learned from real-world integration efforts - what worked, what didn’t - The cross-functional partnerships that make M&A enablement successful

The role of partners in go-to-market strategy is evolving - organisations are increasingly relying on channel partners, resellers, and alliances to drive revenue growth. But are your partners truly equipped to sell your solution with confidence? Partner enablement isn’t just about providing training; it’s about creating an ecosystem where partners feel empowered, engaged, and invested in your success. In this session, we’ll explore: - How partner enablement differs from traditional sales enablement - Strategies to deliver scalable, high-impact partner training - Building an ongoing engagement model to keep partners informed and motivated - How to measure and improve partner performance Whether you’re launching a partner enablement program or refining an existing one, this session will provide actionable insights to strengthen your partner strategy and drive revenue through indirect channels.