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Tjeerd
Veninga
Revenue Enablement Director
Puzzel
Tjeerd has 'enabled' sellers at both enterprise and start-up environments, specializing in sales enablement and coaching. He has implemented training, coaching and certification programs, go-to-market strategies, and sales enablement solutions that empowered sales teams to exceed their targets. From his hobbies as a radio host and author, he adds creativity, stage presence, and humor to his approach. Currently, Tjeerd is keenly researching how AI can enable sellers to do more, better, faster and at a larger scale. Tjeerd looks forward to connecting to discuss sales strategies, enablement, or share insights on the future of sales!
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28 May 2025 09:15 - 10:00
Panel discussion: From behind‑the‑scenes operator to strategic leader
Enablement careers are no longer an accidental landing spot - they’re strategic, visible, and in demand. In this panel, leaders share how they navigated their careers, built credibility with executives, and positioned themselves as indispensable partners to the business. You’ll walk away with: - Real career paths and inflection points from practitioners who’ve moved into senior, strategic roles. - Concrete actions to increase your visibility and influence (what to own, where to say no, how to speak the exec’s language). - Skill‑building guidance on what to master next (data, change management, GTM strategy, leader enablement) to accelerate your trajectory.
29 May 2026 11:15 - 12:00
Panel discussion: Escaping the training trap and building a culture where skills stick
A “training calendar” is not a learning culture. This panel explores how leading orgs bake continuous learning into the fabric of how revenue teams work - without overwhelming reps or leaders. We’ll discuss what’s actually working: social learning, manager‑led development, just‑in‑time enablement, and how to embed learning into live deals. You’ll walk away with: - Practical examples of continuous learning programs that reps actually use and leaders actively support. - Ideas to shift ownership of learning from enablement alone to managers, peers, and even customers. - Measurement approaches to show that a learning culture is impacting win rates, ramp time, and rep productivity.