Rafal
Los
Head of Services Strategy & GTM
ExtraHop
Rafal Los is an industry innovator, strategist, and personality. His career spans 25+ years working on both the vendor and consumer side of the table. Rafal’s passion and focus is in strategic services - building, optimizing, and delivering services that drive tangible value. His body of work spans product, sales, marketing, alliances, and strategic leadership in some of the most complex environments. Rafal is an active member of the Security Advisor Alliance, serving on the advisory board with the intent of creating innovative ways for security leaders to give back to their communities through service and knowledge sharing. Additionally, Rafal is a founder and host of the Down the Security Rabbithole Podcast - an industry podcast delivering a weekly office-friendly format since 2011 focused on thought leadership through interesting guests and topics. Rafal's career is about more than being a recognizable expert - it's continually challenging accepted thinking and bringing people together to solve complex problems in innovative ways.
06 June 2024 12:00 - 12:30
Let me sell you a story: Storytelling is crucial to your success
It's an exceedingly rare thing to be a completely unique product or service in any market. In a world of look-alikes, copy-cats, and buzzword-laden slide decks, how do you differentiate what you do from everyone else? The answer is simple - it's how you tell the story. Storytelling is vital but good storytellers are few. In this talk, I will walk you through a three-part process that engages your audience, draws them in, and seeds your ideas in a way that only someone who's hosted a podcast for over 14 years can. Storytelling is an art-form - come get some of the tools to be a master.