For decades, organizations have invested thousands in learning portals, content repositories, LMS/CMS combinations, and, more recently, enablement platforms, all built around a simple assumption: reps will search for the information they need. That assumption is rapidly becoming obsolete. In this session, Andrey explores how MCPs are changing the way reps learn, access expertise and get work done. You’ll discover why even the best content libraries struggle to drive adoption, why enablement organizations should prepare for a shift from knowledge retrieval to actionable recommendations and what a future looks like where search becomes increasingly irrelevant and information, expertise and business context can be accessed seamlessly across systems. Learn practical strategies to connect content, expertise and business systems so reps spend less time searching and more time executing.