Revenue enablement has a dashboard problem: we’re swimming in CRM data, meeting transcripts, and email insights — but most of it never turns into real field execution. In this keynote, the concept of Revenue Activation will be introduced: a practical framework for translating insights into measurable seller behavior change through diagnosis, targeted practice, reinforcement, and verification in real calls. You’ll walk away with a repeatable system (and the metrics to match) for proving enablement ROI based on behavior change — not content consumption or certifications.

The old adage that “a problem shared is a problem halved” truly applies in sales enablement. This interactive roundtable offers a unique opportunity to share insights, strategies, and collective wisdom on equipping sellers for peak performance in today’s fast-paced, sales environment. Select your table host and dive into facilitated discussions with peers, exchanging real-world experiences, challenges, and practical solutions. Each table will focus on a specific topic, encouraging collaboration, scenario-based problem solving, and actionable takeaways you can apply immediately. Topic choices include: - Enablement in the age of AI: Building, delivering, and scaling what works - Beth Przybyla - Mastering change management: Enabling sales teams to adapt and excel - Mac Agbonavbare - Top Revenue Tools & Best Practices for Next-Gen Sales Enablement - Natalie Nelson - Where Enablement Falls Short: The Four Things Sellers Need From Enablement - Jim Maholic - Beyond Onboarding: Building Continuous Skill Development that Sticks - Belal Batrawy Participants will leave with fresh perspectives, proven tactics, and a stronger network of enablement peers to tackle challenges together.