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Benjamin
Harris
Director, Global Revenue Enablement
Workiva
Ben is currently the Director of Global Revenue Enablement at Workiva. He started his career in sales and sales leadership over 20 years ago. Since 2012, he has been living his best Enablement life, which means he enjoys partnering with other Enablement professionals as much as possible to learn and share. In addition to being an Enablement leader, Ben consults with businesses, focusing on leadership development and team building. He is also an Enablement Advisor for Enablematch, the premier Enablement recruiting firm, networking with hundreds of Enablement practitioners across multiple industries. He is passionate about increasing sales team productivity and enabling sales leaders to effectively coach and grow their teams. When not enabling people, Ben is the co-founder of a non-profit group called ATRX Research Alliance, working to find curative therapies for this ultra-rare genetic syndrome and supporting families on their rare disease journey.
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25 February 2026 12:00 - 12:30
Beyond completion rates: Driving enablement impact with metrics that matter
Are you drowning in enablement data without a clear line of sight to revenue? Organizations and some Enablers waste valuable time tracking "vanity metrics" like course completion rates and survey scores. These look good on a dashboard but fail to inform strategic decision-making or drive business outcomes. This session provides a practical framework for sales enablement and leaders to pivot from measuring activity to measuring business impact. We will deconstruct the relationship between correlation and causation in sales data, distinguish between leading and lagging indicators, and introduce a practical metrics cascade based on the Kirkpatrick Model. Attendees will take time aligning enablement OKRs directly with company objectives. Stop justifying your existence with soft metrics and start demonstrating your direct contribution to the bottom line!