Join us for a thought-provoking fireside chat as we explore the strategic placement of the sales enablement function within an organization. The expert speakers will discuss the merits and drawbacks of various organizational structures, including: Too many sales frameworks launch with fanfare only to fade into “flavor of the month” status. What if AI could change that? In this keynote, Caroline Maloney, Global Head of Sales & People Enablement at The Travel Corporation, shares how she’s leading a global rollout of a bespoke sales framework for hundreds of salespeople globally, and how AI is at the center of ensuring long-term adoption. Caroline will walk through how she designed an internal AI chatbot to reinforce learning, help support person/account-level research, handle FAQs, and support real-time objection handling, transforming the framework from a one-time training into a living, evolving ecosystem. Attendees will leave with a blueprint for: - Integrating AI tools to reinforce behavior change after training - Building framework “stickiness” through data, feedback loops, and personalization - Bridging the gap between enablement, technology, and human connection