11 February 2025 09:45 - 10:15
Driving GTM transformation
Successfully implementing GTM changes requires a strategic and systematic approach that addresses both organizational and individual challenges. This session will explore the critical role of sales enablement in driving GTM transformation, focusing on:
- Understanding resistance to change
- Building a culture of continuous improvement
- Communicating the vision
- Providing training and support
- Measuring success and iterating
By attending this session, you will gain a comprehensive understanding of the key challenges and opportunities associated with GTM change management. You will also develop practical strategies to drive successful transformation, build a more agile and adaptable sales organization, and achieve your revenue goals.