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Elay
Cohen
CEO and Co-founder
Saleshood
Elay Cohen is a successful entrepreneur and recognized leader in B2B software sales. He is the CEO and Co-founder of SalesHood, an agentic AI Sales Enablement Platform transforming how companies scale revenue and productivity. Elay is on a mission to boost the performance of salespeople by making selling more efficient, data-driven and effective. A seasoned executive, Elay held key leadership roles at Salesforce and Oracle. As Salesforce’s SVP of Sales Productivity, he helped scale revenue from $300M to $3B and partnered with Marc Benioff to pioneer the field of sales enablement. In recognition of his impact, Elay was named Executive of the Year in 2011. A best-selling author, Elay wrote Enablement Mastery, the definitive guide for sales and marketing leaders building high-performing teams. Elay regularly partners with companies, agencies, and educational institutions to elevate the sales profession through innovative, game-changing sales technology and enablement practices.
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24 February 2026 09:45 - 10:15
Scaling sales enablement with practical, impactful AI coaching agents
Sales enablement promises consistency, productivity, and faster time to revenue. Too often, it falls short in execution. The next evolution of enablement is not more content or more process. It is agency. In this keynote, Elay Cohen introduces AI coaching agents as a practical way to amplify sales agency across the entire GTM team. These agents give people the guidance, feedback, and answers they need to act faster and create more impact in the moments that matter.