Executive Director ā Commercial Enablement
Baker Hughes
Filippo Arena is Executive Director of Commercial Enablement at Baker Hughes (Industrial Solutions), where he leads the global goātoāmarket framework that unites sales excellence, strategic growth, installedābase programs, channels, software and hardware, and large CAPEX projectsāaligning sellers, partners, and product leaders around repeatable revenue execution.
A dataādriven, crossāfunctional leader, Filippo is known for turning enablement into a strategic growth lever: introducing enterpriseāgrade commercial playbooks, integrating commercial data warehouse and analytics, modernizing incentive models, and operationalizing programs that translate complexity into predictable growth and recurring revenue.
Throughout his career, Filippo held a variety of roles in projects sales, early engagement, and operations leadership, across energy, aviation, capital management and other industries, bringing a balanced view of strategy and field reality. Heās recognized for his passion about combining data, problem solving, and talent management.
Filippo holds an MA from the University of Bologna and is a GE Corporate Audit Staff alum.