According to Forrester the enablement industry is moving from a sales-centric to a revenue-centric model. Understanding this evolution is vital for organizational success. Greg Qualls, Global Director of Revenue Enablement at Platform.sh, shares invaluable insights garnered from his journey over the past two years transitioning Platform.sh to a revenue enablement model. Greg will elucidate the core distinctions between Sales Enablement and Revenue Enablement, underscoring the profound shift towards a holistic approach that engages every customer-interaction role throughout the customer journey. In this session, Greg will unveil three actionable steps that organizations can adopt immediately to initiate this transition towards Revenue Enablement. Drawing from real-world applications and proven methodologies, Greg provides a clear, practical roadmap to foster a revenue-centric culture that transcends mere sales to enhance the entire customer journey. Through a blend of insightful analysis, case studies from Platform.sh, and actionable strategies, attendees will walk away equipped with the knowledge and steps necessary to propel their organizations into the Revenue Enablement era. This session is a goldmine for sales professionals, enablement experts, and leaders aspiring to align their enablement strategies with the contemporary revenue-centric paradigm.