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Jim

Maholic

VP, Global Revenue Enablement

Eptura

Jim brings over 20 years of Revenue Enablement leadership experience in enterprise SaaS, specializing in aligning go-to-market enablement strategy with revenue growth. In his current role, he has driven measurable impact within his first 12 months—increasing average deal size and reducing ramp time for enterprise sales representatives. He leads a lean global enablement team responsible for onboarding sales and solution engineering teams, delivering sales training with a focus on selling to CxO personas, facilitating role plays, managing SKO programs, and driving content strategy across the global sales organization. Jim has built scalable enablement programs from the ground up, targeting executive buyers through value-selling frameworks, strategic account planning, AI-driven research playbooks, and mutual action plans. He successfully rolled out MEDDPICC globally and operationalized large-deal audits to strengthen pipeline discipline. As a strategic partner to Sales Operations, Product, and Marketing, Jim ensures unified GTM messaging and alignment to revenue objectives. He meets regularly with the CRO to maintain strategic focus and deliver measurable enablement impact.

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24 February 2026 09:15 - 09:45

Mastering enterprise and executive sales: strategies for selling to senior decision-makers

Selling to senior decision-makers demands more than a great pitch, it requires mastery of influence, insight, and strategic alignment. In “Mastering Enterprise and Executive Sales: Strategies for Selling to Senior Decision-Makers,” we explore how top performers build trust, convey value, and drive meaningful business impact at the highest levels. This session uncovers the psychology behind executive decision-making and the art of translating complex solutions into boardroom-ready narratives. Attendees will learn proven frameworks for earning executive sponsorship, navigating long sales cycles, and positioning themselves as indispensable strategic partners. Whether you’re closing multimillion-dollar enterprise deals or seeking to elevate your executive conversations, this session will equip you with the mindset, language, and tactics to win where it matters most.

24 February 2026 11:45 - 12:30

Roundtable discussions

The old adage that “a problem shared is a problem halved” truly applies in sales enablement. This interactive roundtable offers a unique opportunity to share insights, strategies, and collective wisdom on equipping sellers for peak performance in today’s fast-paced, sales environment. Select your table host and dive into facilitated discussions with peers, exchanging real-world experiences, challenges, and practical solutions. Each table will focus on a specific topic, encouraging collaboration, scenario-based problem solving, and actionable takeaways you can apply immediately. Topic choices include: - Enablement in the age of AI: Building, delivering, and scaling what works - Beth Przybyla - Mastering change management: Enabling sales teams to adapt and excel - Mac Agbonavbare - Top Revenue Tools & Best Practices for Next-Gen Sales Enablement - Natalie Nelson - Where Enablement Falls Short: The Four Things Sellers Need From Enablement - Jim Maholic - Beyond Onboarding: Building Continuous Skill Development that Sticks - Belal Batrawy Participants will leave with fresh perspectives, proven tactics, and a stronger network of enablement peers to tackle challenges together.