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Director, Sales Enablement
Sparrow Partners
With over 10 years of experience in the housing and health care industries, Kelly is the Director of Sales Enablement at Sparrow Partners, a leading provider of active adult and senior living communities. Kelly leads a team of Sales Coaches and Sr. Sales Specialists who support the sales operations and performance of over 30 communities across the country. Her core competencies include sales training and coaching, sales enablement, sales operations, customer satisfaction, team building, and management. Kelly is passionate about empowering sales representatives to deliver exceptional service and results, and to achieve their personal and professional goals. Kelly is committed to continuously learning and improving her own skills and knowledge, as well as sharing best practices and insights with her team and the wider organization.
13 February 2024 14:15 - 15:00
Panel discussion: Strategies for gaining leadership buy-in and demonstrating tangible ROI
Although enablement plays a pivotal role in empowering revenue-generating teams, gaining leadership buy-in and demonstrating tangible ROI remains a constant challenge. This panel discussion delves into the intricacies of garnering executive support and proving the business value of sales and revenue enablement initiatives. Key focuses: - Strategic alignment: align enablement goals with business objectives. - Build compelling cases: craft persuasive arguments emphasizing tangible benefits. - Data-driven insights: leverage analytics for ROI correlation and informed decision-making. - Stakeholder collaboration: foster engagement for a unified enablement vision. - Effective communication: translate complex data into clear, compelling narratives. Equip yourself with actionable techniques to gain leadership support and prove the value of sales enablement initiatives, enhancing organizational success.

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