In today's competitive landscape, marketing and sales alignment is more critical than ever. This session explores enablements role in driving synergy between marketing and sales. The panel will explore how modern marketing teams are acting as an extension of sales, driving revenue through targeted demand generation, account-based marketing (ABM), and sales plays. They'll discuss how customized events and experiences, along with compelling content and messaging, can empower sales teams to succeed. Join us to discover how enablement can be crucial in bridging the gap between marketing and sales, fostering a collaborative environment that fuels growth and maximizes ROI.