ROI can be a tough conversation. It’s true, customers are skeptical. They question the numbers, and really want to get into the weeds. It can be tempting to think it’s not worth it, but the value of enablement owning the ROI model enables us to impact sales messaging and customer engagement in a unique way. As the primary bridge between product, marketing and sales, enablement ensures sales teams can articulate the business value in a way that resonates with diverse customer personas. In this session, Liz Chavez, Director of Revenue Enablement at SpyCloud, will share why ROI models should be on your 2025 roadmap and how to enable your sales teams to create a program that drives higher close rates, customer satisfaction and overall revenue growth.