Driving user adoption and engagement is critical for the success of any enablement initiative. This panel discussion will bring together experts to share their insights and best practices on how to effectively achieve these goals. Key topics will include: - Understanding user needs and pain points - Creating a compelling user experience - Providing effective training and support - Leveraging gamification and incentives - Measuring and analyzing User behavior This panel discussion will offer valuable insights and practical advice to maximize user adoption and engagement. Attendees will learn how to create a positive user experience, drive ongoing engagement, and ultimately achieve their enablement goals.

In today's competitive landscape, marketing and sales alignment is more critical than ever. This session explores enablements role in driving synergy between marketing and sales. The panel will explore how modern marketing teams are acting as an extension of sales, driving revenue through targeted demand generation, account-based marketing (ABM), and sales plays. They'll discuss how customized events and experiences, along with compelling content and messaging, can empower sales teams to succeed. Join us to discover how enablement can be crucial in bridging the gap between marketing and sales, fostering a collaborative environment that fuels growth and maximizes ROI.