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Rosemarie
Cordell
Former Director, Enterprise of Sales Effectiveness & Acceleration
Rosemarie Cordell is a business operations and transformation executive with extensive experience driving organizational effectiveness, sales performance, and strategic execution across complex enterprises. Her career spans telecommunications, financial services, and global manufacturing, where she has led multifunctional teams, built business intelligence capabilities, and guided enterprise-wide initiatives that connect strategy, technology, and people. Most recently, Rosemarie has led national sales effectiveness and acceleration initiatives at Comcast Business. Previously, she directed regional business operations, sales operations, marketing operations, and project management functions, translating strategic priorities into measurable business outcomes. With a master's degree in Strategic Communication and a passion for developing leaders and building high-performing organizations, Rosemarie brings a practical, people-centered perspective to the intersection of operational efficiency, organizational effectiveness, and sustainable business growth.
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24 February 2027 14:00 - 14:30
Fireside chat | Faster sellers or better sellers? Balancing efficiency and efficacy in sales
Sales teams have never had more ways to move faster, from automated outreach to AI-written emails and instant call summaries. But a faster seller is not always a better one. When efficiency becomes the only goal, quality conversations, product depth and sound judgement can quietly slip. In this fireside chat, enablement leaders will discuss how to strike the balance: where speed genuinely helps, where it starts to cost deals, and how to keep investing in the skills that make sellers effective, not just busy.