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Steven
Rodin
Founder & CEO
Funnel X
Steven is an energetic serial entrepreneur and driven visionary with extensive experience in enterprise software and managed services, including multiple successful business exits. He is currently the Founder & CEO of FunnelX.ai, an AI startup focused on AI-powered sales roleplay and coaching to drive revenue performance. Steven co-founded Davinci Technologies, where he served as an early evangelist for online customer service solutions. He also led Storagepipe as CEO for 18 years, delivering consistent growth across disaster recovery, cloud, and cybersecurity services. With over 25 years of experience, Steven has built and scaled successful companies by leading high-performing teams, accelerating sales growth, shaping market strategy, raising capital, and executing M&A initiatives.
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24 February 2026 14:30 - 15:30
Workshop: From Practice to Performance: Building an AI Coaching System That Sellers Actually Use
Most enablement teams deliver great training including SKOs, onboarding, and playbooks, but without reinforcement, retention fades and execution slips on live calls. In this interactive workshop, you’ll learn how to build an “AI coaching loop” that turns practice into measurable performance improvement. We’ll walk through how to: - Design realistic AI roleplays that reinforce what reps learn in onboarding, SKOs, playbooks, and LMS content - Deliver coaching during simulations and live calls so reps build habits and execute under pressure - Reinforce improvement after calls with post-call coaching and analysis that turns feedback into action - Scale coaching without adding manager time by standardizing what gets coached, when, and how feedback is delivered - Align coaching to your sales framework and measure progress with scorecards and conversation insights - Apply guardrails that help reps stay compliant without derailing the conversation You’ll leave with a repeatable blueprint you can adapt to onboarding, objection handling, and ongoing skill development so practice turns into performance.