11 February 2025 09:15 - 09:45
Fireside chat: Where should enablement be sitting within your organization?
Join us for a thought-provoking fireside chat as we explore the strategic placement of the sales enablement function within an organization. The expert speakers will discuss the merits and drawbacks of various organizational structures, including:
- Standalone departments: The advantages of a dedicated sales enablement team in driving alignment, focus, and innovation.
- Under sales: The potential benefits and challenges of integrating enablement within the sales organization, fostering a customer-centric approach.
- Under marketing: The opportunities and risks of aligning enablement with marketing, ensuring a cohesive brand message and customer experience.
- Hybrid models: The effectiveness of combining elements from different structures to address unique organizational needs and challenges.
Through engaging discussions and real-world examples, our panelists will provide valuable insights and guidance on how to determine the optimal organizational placement for your enablement function. Whether you're considering a new structure or looking to optimize your existing setup, this fireside chat will offer actionable takeaways to help you maximize the impact of your enablement efforts.