Sales enablement teams are the unsung heroes, equipping sellers with the knowledge and skills to meet modern buyers where they are, and the role has only gotten more challenging in a data-driven world. Navigating today's complex sales terrain, buyers are more informed and discerning than ever, raising the stakes for sellers and enablement teams. This session cuts through the noise, identifying ways AI can reduce the complexity that overwhelms sellers and streamline their roles for efficiency and impact. But it's not all about numbers; the human touch, the ability to mentalize and empathize, truly distinguishes top performers. We'll explore the latest research from the FSU Sales Institute on the Impact of EQ in Sales and how we can quantify the competitive edge that high-EQ sellers have in B2B engagements, including discovery, differentiation and objection handling. We'll unpack strategies that are in sync with changing buyer behaviors, focusing on understanding buyer sentiment, engagement, and behavior—because, in the end, customers crave connection and affirmation. Join us for an engaging conversation where the secret sauce to sales success might just be something you already possess: the human element.