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Alex

Pacak

Director, Global Sales Enablement

SoftServe

With over 10 years of experience in sales, account management, and leadership, Alex is an Associate Director of Enablement at SoftServe, a global digital solutions company. Alex is passionate about helping sales teams achieve their goals and deliver value to customers through effective training, coaching, and sales tools. Alex has a proven track record of driving sales growth and performance, both as a team lead and a frontline sales enablement manager within North America. Alex has also developed and managed sales strategies and campaigns for various emerging technologies and commercial accounts. Alex is always eager to learn new things and challenge themselves in a dynamic and fast-paced environment. Alex is committed to excellence, innovation, and customer satisfaction, and strives to bring diverse perspectives and experiences to the team.

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30 October 2025 09:15 - 10:00

Panel discussion: Aligning enablement efforts to business needs and revenue outcomes

Focusing enablement efforts on aligning with business needs and revenue outcomes offers numerous advantages. This approach ensures that all initiatives are purpose-driven and contribute directly to organizational success. Key benefits: - Aligning enablement efforts helps create a clear roadmap that supports business objectives, ensuring everyone is working towards common goals. - By linking enablement directly to revenue outcomes, organizations can maximize their return on investment, making every initiative count towards profitability. - This alignment fosters better communication and partnership across departments, particularly between sales and enablement teams, leading to more cohesive execution and results.