As the Senior Director of WW Sales Enablement at Cloudera, the Hybrid Data Platform company, Barbara is responsible for leading enablement for all sales roles across all global regions, from new hire onboarding to new product launches, sales play initiatives, and sales kickoff learning, design, and execution. She has over 17 years of experience in the Enterprise Software Industry, with expertise in hybrid cloud data management, PaaS, SaaS, BI, analytics, AI & ML, and supply chain management. Additionally, she has experience in the industrial equipment, automotive, manufacturing, Life Sciences, and Textile & Apparel sectors. Barbara has guided multiple global sales transformations, designing and institutionalizing outcome/value-based sales methodologies, reformulating go-to-market sales organization structures, and redesigning sales processes supported by world-class Salesforce.com implementations. She has built B2B Enablement organizations from scratch, led through hyper growth, and redesigned and grown enablement teams in multi-billion dollar, well-established businesses.