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Helen
Waite
Principal, Product Marketing
Mindtickle
Helen is a Principal, Product Marketing at Mindtickle and leads GTM messaging, research, and product evolution for Mindtickle's revenue enablement solutions. As a seasoned product marketer, Helen excels at positioning and messaging the value of Mindtickle as well as developing a deep understanding of enablement and revenue leaders to better serve their needs through technology. Helen has a rich product marketing background in healthcare and ecommerce SaaS startups as well as traditional marketing in government tech. When she's not evangelizing Mindtickle, she is likely spoiling her two rescue pups or trying her hand at the new fad sport (pickleball anyone?)
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29 October 2025 11:00 - 11:30
How Barracuda Networks engages buyers and embraces AI for smarter selling
Join Anthony Leo, Sales Enablement Manager at Barracuda Networks to learn how his team equips a salesforce of hundreds to sell smarter in today’s competitive market. Leo will discuss his approach to adopting new ways of working, finding what works, and rolling it out to a global GTM team. He’ll cover how he: -Embraces AI for internal team efficiencies -Arms sellers with buyer engagement strategies that cut through the digital noise -Rolls out scalable practice to reinforce key selling tactics and AI-powered coaching for realistic applications of new skills