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Jackson
Eldridge
Lead Demo Strategist
Storylane
Jackson Eldridge is the Lead Demo Strategist at Storylane. He's worked with hundreds of GTM teams, ranging from the Fortune 500 to early-stage startups, on how to scale and automate their product demos using AI
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29 October 2025 15:30 - 16:15
Roundtable discussions: Tackling enablement challenges
This session provides you with a unique opportunity to share insights, strategies, and collective wisdom on overcoming the unique challenges faced by enablement leaders in a dynamic business landscape. There will be 5 tables, one topic per table. Choose the topic you're keen to collaborate on and spend 30 minutes discussing as a group. For the final 15 minutes each table will get the chance to feedback their findings and key takeaways to the room. Topic choices include: - Supercharging sales kick offs (Jenna Cope) - Video vs. interactive: What’s working best for modern sales teams? (Jackson Eldridge) - The hidden job of sales enablement: Driving organizational change (Kiersten Kaye) - Using leading and lagging indicators to tell the story (Jessica Hendricks) - Doing more with less resources (John Hunt)