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Jessica
Hendricks
Senior Revenue Enablement Manager
Payscale
Jessica has led multiple enablement teams, responsible for executing the enablement strategy through key initiatives, ensuring all GTM programming drives effective behaviours and improving overall revenue performance. Jessica has been globally recognized for her enablement efforts by Appian Corporation (Q1-2021 recipient of the Corporate Impact Award) and Celigo (2022 Sales Team Most Valuable Player). Jessica has also been a featured speaker on Fairy God Boss (April 2021: Build Your Dream Career in Sales Webinar), SalesHood (February 2022: Hybrid Enablement - What's Working & What's Not Working Webinar), and at the Sales Enablement Collective conference in Chicago (November 2023: Integrating Competency Models into your Enablement Strategy).
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29 October 2025 13:30 - 14:15
Roundtable discussions: Tackling enablement challenges
This session provides you with a unique opportunity to share insights, strategies, and collective wisdom on overcoming the unique challenges faced by enablement leaders in a dynamic business landscape. There will be 5 tables, one topic per table. Choose the topic you're keen to collaborate on and spend 30 minutes discussing as a group. For the final 15 minutes each table will get the chance to feedback their findings and key takeaways to the room. Topic choices include: - Onboarding 101 - Measuring enablement and ROI - Building a culture of continuous learning - Doing more with less resources - Partner enablement strategies