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Juliana
Roxa
Head, Sales Engagement & Enablement
Amazon Web Services
Juliana is a passionate, self-motivated, and results-driven Marketing & Sales executive with close to 15 years of experience in the tech industry. Over the course of her career, she has worked across the entire customer lifecycle, from go-to-market strategy and execution to post-sale success. Her expertise lies in aligning marketing and sales to deliver impactful customer engagement and revenue growth. She has led sales engagement and enablement initiatives, empowering global sales teams with the tools, strategies, and insights needed to drive customer success and accelerate business outcomes. Juliana specializes in elevating the voice of the customer, fostering innovation through digital channels, and building long-lasting strategic relationships. By anticipating customer needs and showcasing the value of technology through a human-centered approach, she has consistently delivered results in pipeline growth, revenue increase, user adoption, and customer satisfaction. A dynamic and culturally diverse leader, Juliana has extensive experience managing cross-functional teams and matrixed projects across global markets. Her leadership is rooted in empathy, respect, and empowerment, enabling her to inspire collaboration, build high-performing teams, and drive measurable impact in fast-paced, high-growth environments.
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29 October 2025 14:15 - 15:00
Panel discussion: Where should enablement sit within your organization to maximize its impact
This panel discussion will address a crucial question for enablement professionals: where should enablement sit within your organization to maximize its impact? As enablement functions grow in importance, their strategic placement can significantly influence their ability to drive business success. Our panel will explore how enablement can demonstrate its value to gain influence over its organizational positioning. Discussions will highlight the importance of customising enablement structures based on organizational size, growth, and industry, ensuring alignment with broader business goals. Attendees will gain insights into how cross-functional integration can enhance collaboration and impact.