This panel discussion will address a crucial question for enablement professionals: where should enablement sit within your organization to maximize its impact? As enablement functions grow in importance, their strategic placement can significantly influence their ability to drive business success. Our panel will explore how enablement can demonstrate its value to gain influence over its organizational positioning. Discussions will highlight the importance of customising enablement structures based on organizational size, growth, and industry, ensuring alignment with broader business goals. Attendees will gain insights into how cross-functional integration can enhance collaboration and impact.