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Tony
Lania
Sales Enablement & Operations Lead
The LEGO Group
At the LEGO Group, Tony's focus as a Sales Operations & Enablement expert centers on enhancing sales efficacy through innovative tools and insightful data analysis across our organization. Collaborating with internal teams, Tony develops and implements high-value, easy-to-use sales tools, streamline processes, and integrate stakeholder feedback to continually refine LEGO's strategies. By regularly conducting comprehensive reviews and leveraging data-driven insights, Tony identifies inefficiencies and implement targeted improvements to drive overall sales performance and customer satisfaction.
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30 October 2025 14:15 - 14:45
Unlocking success with enhanced lead capturing effectiveness
This summit session will explore innovative lead capturing techniques that empower enablement departments to enhance their strategies and optimize sales pipelines. We'll delve into a variety of methods, from leveraging cutting-edge technology to refining traditional approaches, ensuring your team is equipped to engage potential customers effectively. Key strategies include: - Utilize data analytics to tailor interactions, making prospective clients feel valued and understood. - Develop insightful and relevant content that addresses pain points and sparks interest. - Implement CRM and marketing automation to streamline lead capturing processes and maintain consistency. - Engage with prospects on social media platforms to build relationships and trust over time.