This summit session will explore innovative lead capturing techniques that empower enablement departments to enhance their strategies and optimize sales pipelines. We'll delve into a variety of methods, from leveraging cutting-edge technology to refining traditional approaches, ensuring your team is equipped to engage potential customers effectively. Key strategies include: - Utilize data analytics to tailor interactions, making prospective clients feel valued and understood. - Develop insightful and relevant content that addresses pain points and sparks interest. - Implement CRM and marketing automation to streamline lead capturing processes and maintain consistency. - Engage with prospects on social media platforms to build relationships and trust over time.