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Alisa
Walsh
Chief Executive Officer
Haute
Alisa is the CEO of Haute, a creative sales enablement agency headquartered in Austin, Texas. She considers herself among the lucky ones who can truthfully say she loves her work. Alisa's talent for creating experiential marketing programs is well-known in the industry. She brings her leadership to award-winning strategic event marketing programs across the globe, from Dubai to Cancun to New York and everywhere in between.  Alisa's early career was spent in the Hotel and Hospitality industry, working in management positions for Marriott, among others. Alisa was president of EventWorks in Los Angeles when Haute acquired it in 2020. Alisa led the acquisition strategy and assumed the role of CEO.  In just three years, Alisa's vision, streamlined systems, and platforms have resulted in Haute doubling in size, clients, and revenue. She is an in-demand public speaker and expert on Return on Emotion® and holds leadership roles in various industry associations to pave the future of marketing and events.
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04 September 2024 10:25 - 10:30
How return on emotion always trumps return on investment
Consumers primarily use emotions rather than information when evaluating brands. One Harvard study revealed that 95% of purchasing decisions are based on emotion. As Sales Enablement and CRO Professionals, our job is to elicit those emotional responses to drive pipeline, create action and deepen brand loyalty. Return on Emotion (ROE) is a new event industry metric based on the results of a research study commissioned by Haute. ROE codifies the path to attendee engagement and offers insight backed by data to ensure message absorption when applied to your sales programs and activations. Join Haute founder Jeff Haynes to learn why ROE should be the MAIN driver to your sales initiatives and apply it directly to one or all of your programs.

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