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Melinda
Burch
SVP, Growth
Foot Levelers
Melinda is a forward-thinking executive with expertise driving operational excellence and advancing company success by constructing strategic business plans that enable transformation, innovation, change, and rapid growth, built on data analytics and insights. As a hands-on leader, she passionately builds, develops, and motivates cross-functional teams that have a spirit of discontent with the status quo. These teams experiment continuously, fail regularly, learn rapidly, and improve quickly, all under a culture of inclusion, collaboration, learning, and revenue growth. Melinda has built data-driven roadmaps, channel sales and revenue growth tactics, corporate development initiatives, and strategic alliance networks to drive revenue across multiple industries. Striving to continually implement solutions and tools that strengthen business processes, Melinda has maximized opportunities and driven long-term success
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04 September 2024 14:20 - 14:50
Panel discussion: Collaboration across the customer journey
Collaboration across the customer journey is essential for creating a seamless and successful customer experience. In this presentation, attendees will learn how to build a customer-centric business that leverages collaboration across marketing, sales, and customer success teams. Through real-world examples and best practices, attendees will gain insights into how to: - Create a shared understanding of the customer journey across teams - Develop a collaborative mindset and culture - Align goals and metrics across departments - Establish communication and feedback channels - Leverage technology and data to optimize collaboration By embracing collaboration across the customer journey, companies can create a cohesive and satisfying experience for their customers, resulting in increased retention, loyalty, and revenue.

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