Natasha Royer Coons is a proven entrepreneur and accomplished executive with more than 25 years of experience in the telecommunications industry. She cut her teeth at Sprint before founding TeraNova, a mobility and expense management provider. When TeraNova merged with Advantix in 2018, she became a partner and chief revenue officer at Advantix. With Royer Coons leading Advantix’s channel development, sales, marketing and several strategic initiatives, the company quadrupled revenue and elevated her to CEO in March of 2023.  Royer Coons is the first woman and Asian American to be elected President of the Enterprise Technology Management Association (ETMA), a non-profit with a membership of leading technology solution providers. She is a Chuck Mache Award winner, a prestigious honor that Intelisys, a ScanSource company, bestows annually for being a role model in the information and communications technology channel. Technology publications have recognized her as a visionary, channel chief and DEI champion and frequently quote her as a wireless technology expert. Royer Coons graduated from UC San Diego with a double major in Communications and Asian Studies and earned an MBA in International Business.