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Warren
Zenna
Founder
CRO Collective
Warren's been there - with 20+ years of experience in the B2B sales and marketing industry as a top B2B seller, sales leader, and Executive PL buyer of B2B services. Under Zenna Consulting Group, he practices as a Fractional CRO and sales / marketing advisor for B2B companies like Semcasting, FreckleIoT, Spectrum, AdParlor, Digital Element, NinthDecimal, Location Sciences, DailyPay and Equinox. He's leveraged this knowledge and experience to create The CRO Collective.
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04 September 2024 11:00 - 11:30
Panel discussion: Maximizing organizational success through C-suite harmony
As a CRO, working harmoniously with your C-suite colleagues is crucial for maximizing organizational success. In this panel, we will have a CRO and CMO discussing strategies for fostering C-suite harmony and enhancing cross-functional collaboration. Attendees will gain practical tips for enhancing communication and decision-making, as well as insights into: - The importance of C-suite harmony for organizational success - Challenges that arise from a lack of C-suite harmony - Strategies for effective communication, goal-setting, and creating a culture of collaboration - Real-world examples of successful C-suite collaborations and the risks of failing to foster C-suite harmony Join us for this engaging panel discussion and take away valuable insights and practical tips for maximizing your organization's potential through C-suite harmony and collaboration.
04 September 2024 17:00 - 17:15
Closing remarks
Listen to Warren close up Chief Revenue Officer Summit San Francisco.
04 September 2024 14:20 - 14:50
Panel discussion: Collaboration across the customer journey
Collaboration across the customer journey is essential for creating a seamless and successful customer experience. In this presentation, attendees will learn how to build a customer-centric business that leverages collaboration across marketing, sales, and customer success teams. Through real-world examples and best practices, attendees will gain insights into how to: - Create a shared understanding of the customer journey across teams - Develop a collaborative mindset and culture - Align goals and metrics across departments - Establish communication and feedback channels - Leverage technology and data to optimize collaboration By embracing collaboration across the customer journey, companies can create a cohesive and satisfying experience for their customers, resulting in increased retention, loyalty, and revenue.
04 September 2024 13:30 - 14:00
Roundtable discussion: Being agile in times of uncertainty
In an ever-changing business landscape, the ability to be agile is essential for Chief Revenue Officers (CROs) to navigate uncertainty and drive sustainable growth. This interactive session offers a unique opportunity for CROs to engage in roundtable discussions, sharing experiences and strategies for embracing agility in times of uncertainty. Through insightful conversations and knowledge exchange, attendees will gain practical insights and actionable takeaways to effectively adapt and thrive in a rapidly evolving marketplace.
04 September 2024 09:00 - 09:15
Chairperson opening remarks and icebreaker
Join Warren as he opens the floor for the start of Chief Revenue Officer Summit San Francisco.

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