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Elizabeth
Shaheen
Director of Product Strategy and Marketing
Oracle
Elizabeth Shaheen is a product strategy and marketing leader with deep experience driving growth, innovation, and cross-functional alignment across global brands and enterprise technology. She currently serves as Director of Product Strategy and Marketing for Oracle’s CX Revenue Applications, where she helps organizations modernize how revenue flows across sales, finance, and operations using connected data and AI-driven experiences. With more than a decade of experience spanning product strategy, brand building, digital commerce, and go-to-market leadership, Elizabeth has held key leadership roles at Oracle, NestlĆ© Purina, Molson Coors and Evenflo. She is known for blending strategic vision with practical execution to deliver measurable business impact. Based in Denver, Elizabeth brings a customer-centered, outcomes-driven perspective to how companies scale growth in complex environments.
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01 April 2025 09:45 - 10:15
Fireside chat | Bridging Strategy and Sales: How Enablement and Product Build Go-to-Market Alignment
When Sales Enablement and Product Strategy operate in sync, organizations accelerate revenue, improve product adoption, and strengthen customer-facing narratives. But when they don’t, critical information gets lost between teams, and results suffer. In this fireside chat, Abby Ragan (Sales Enablement) and Elizabeth Shaheen (Product Marketing) share how Enablement and Product Marketing teams can partner to create tight go-to-market alignment, from product launch readiness to field messaging and feedback loops. They’ll discuss what collaboration looks like when it’s working well, where communication often breaks down, and the practical habits, tools, and shared processes that help both teams deliver impact. Attendees will leave with actionable ideas for building healthier, more effective cross-functional relationships in their own organizations.