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Emma
Shine
Head of Sales Enablement
Welocalize
Emma Shine is an experienced Learning and Development Training Director, currently working at Welocalize. She specializes in career development and has a strong background in designing and leading training programs.
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01 April 2025 13:30 - 14:15
Roundtable: Transforming how sales teams learn and perform
Sales success today requires more than just great products or persuasive pitches — it demands skilled, confident, and adaptable teams. Transforming how sales teams learn and perform explores how modern enablement strategies are reshaping the way organizations train, coach, and measure their salesforce to drive lasting performance. Discussion points: - Stop Guessing, Start Connecting: From Skills to Business Impact - Equipping Managers to Coach for Consistent Performance - Bridging the Gap Between Learning and Execution - Measuring What Matters: Proving the Impact of Enablement - Building an enablement engine that grows with the business
02 April 2025 12:15 - 13:00
Fireside chat | Scaling Sales Enablement with a Small but Mighty Team
Sales enablement teams are increasingly expected to deliver strategic impact without the luxury of large teams or unlimited resources. In this fireside chat, we’ll dive into what it really takes to do more with a small enablement team and how to scale impact thoughtfully, not reactively. Grace and Emma will share candid lessons learned from building and running high-impact enablement programs in lean environments, including how to prioritize the work that matters most, align closely with cross-functional partners, and create leverage through repeatable, scalable programs. The conversation will explore how to balance long-term strategy with day-to-day execution, when to say “no” (and how to do it well), and how to avoid burnout while maintaining momentum. Key takeaways: - Practical frameworks for prioritizing enablement initiatives with limited resources - Strategies for structuring enablement work to create maximum leverage and scalability - Real-world examples of how small teams can drive meaningful improvements in seller performance and adoption - Tactics for partnering cross-functionally to extend impact beyond the enablement team
02 April 2025 11:30 - 12:15
Panel: When everything shifts, how can enablement steady the ground?
In today’s fast-changing business landscape, uncertainty is the only constant. Market shifts, evolving buyer expectations, and new technologies can leave sales teams unmoored—and organizations struggling to maintain momentum. When everything shifts, how can enablement steady the ground?, explores how enablement can become the stabilizing force that keeps teams confident, aligned, and performing at their best, even in times of disruption. This panel dives into practical strategies for building resilient enablement programs, equipping managers to lead through change, and providing frontline teams with the tools and insights they need to navigate uncertainty. Attendees will leave with a roadmap for turning enablement into a source of clarity, confidence, and consistent results—no matter how turbulent the business environment.