Sales success today requires more than just great products or persuasive pitches — it demands skilled, confident, and adaptable teams. Transforming how sales teams learn and perform explores how modern enablement strategies are reshaping the way organizations train, coach, and measure their salesforce to drive lasting performance. Discussion points: - From Experiment to Execution: Scaling AI Adoption in Enablement - Enablement Apocalypse - How to drive alignment across GTM to deliver effective results - Training and Preparing the sales team to sell effectively - Connecting enablement to commercial strategy

Sales enablement teams are increasingly expected to deliver strategic impact without the luxury of large teams or unlimited resources. In this fireside chat, we’ll dive into what it really takes to do more with a small enablement team and how to scale impact thoughtfully, not reactively. Grace and Emma will share candid lessons learned from building and running high-impact enablement programs in lean environments, including how to prioritize the work that matters most, align closely with cross-functional partners, and create leverage through repeatable, scalable programs. The conversation will explore how to balance long-term strategy with day-to-day execution, when to say “no” (and how to do it well), and how to avoid burnout while maintaining momentum. Key takeaways: - Practical frameworks for prioritizing enablement initiatives with limited resources - Strategies for structuring enablement work to create maximum leverage and scalability - Real-world examples of how small teams can drive meaningful improvements in seller performance and adoption - Tactics for partnering cross-functionally to extend impact beyond the enablement team