In this session, Jordan will share how she transformed leadership development by unifying Revenue Enablement and Talent Development to create a cohesive, high-impact Leadership Coaching Program. Instead of building competing initiatives, the teams partnered to integrate company-wide leadership principles with the specialized coaching skills required for Sales and Customer Success leaders. Jordan will walk through how the program was designed, how cross-functional alignment was achieved, and the frameworks used to drive consistent leader behavior across regions and segments. Attendees will gain insight into program structure, blended-learning design, assessment strategies, and the change-management approach that secured executive sponsorship and strong adoption. You’ll leave with a practical blueprint for replacing siloed development efforts with a strategic partnership model that accelerates leadership maturity, strengthens culture, and drives measurable performance across the revenue organization.

Revenue enablement has a dashboard problem: we’re swimming in CRM data, meeting transcripts, and email insights — but most of it never turns into real field execution. In this keynote, the concept of Revenue Activation will be introduced: a practical framework for translating insights into measurable seller behavior change through diagnosis, targeted practice, reinforcement, and verification in real calls. You’ll walk away with a repeatable system (and the metrics to match) for proving enablement ROI based on behavior change — not content consumption or certifications.