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Julie
Douglas
Director, Global Revenue Enablement
FreshBooks
Julie is the Director of Global Revenue Enablement at Aisera, where her focus is building scalable onboarding, role excellence and 'Just In Time' enablement programs. Julie has over 12 years of experience in technology sales and sales enablement at both high-growth startups and Fortune 500 companies. Her mission is to empower customer-facing teams to do the best work of their careers and transform the buyer experience.
01 April 2025 11:15 - 12:00
Panel: From firefighting to future proofing: Moving your enablement function from reactive to proactive
Too often, enablement teams find themselves stuck in a cycle of responding to last-minute requests, scrambling to support shifting priorities, and struggling to prove their impact. The most successful enablement organizations transform from a reactive support function to a proactive, strategic driver of revenue growth. In this panel, enablement leaders will share how theyā€™ve made this transformation, the challenges they faced, and the wins that proved it was worth the effort. Weā€™ll unpack real-world strategies for getting ahead of the business, influencing leadership, and building enablement programs that donā€™t just keep upā€”but set the pace.