Marcos Rios is the Global Director of Sales Enablement at TTEC, leading a 60-person organization behind one of the industry’s most comprehensive sales learning ecosystems. He is the architect of SalesPATH, a progressive, actionable, habit-forming framework spanning frontline sellers to senior leaders, recognized for driving measurable gains in confidence, conversion, and revenue. Blending behavioral science, modern learning design, and AI-powered coaching, Marcos helps enablement teams evolve from “content creators” to true performance accelerators. He focuses on turning data into impact—building training, reinforcement, and coaching layers that scale efficiently without losing the human touch. He partners with clients across tech, SaaS, telecom, fintech, and education to strengthen global sales motions, reduce ramp time, improve skill transfer, and tie development directly to revenue-generating behaviors. With a background leading diverse and neurodiverse teams, Marcos values psychologically safe, growth-oriented environments. He contributes to the enablement community as a speaker, mentor, and advocate for AI-accelerated learning. He has also worked in Customer Experience, Knowledge Management, and Sales Quality. Outside of work, Marcos is known for his ADHD-powered creativity, leadership storytelling, and ability to make complex topics engaging. He lives in Colorado and spends his free time traveling and enjoying all things “Colorado.”