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Mark
Riley
Senior Director, Global Sales Enablement
IDC
Mark leads a global enablement team at IDC supporting 350+ sellers and 75+ customer success managers, focused on driving performance through world-class onboarding, ongoing upskilling, and manager enablement. His current priorities include sales skills development, frontline manager capability building, and scaling programs that improve productivity and pipeline generation.
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02 April 2025 11:45 - 12:30
Panel: When everything shifts, how can enablement steady the ground?
In today’s fast-changing business landscape, uncertainty is the only constant. Market shifts, evolving buyer expectations, and new technologies can leave sales teams unmoored—and organizations struggling to maintain momentum. When everything shifts, how can enablement steady the ground?, explores how enablement can become the stabilizing force that keeps teams confident, aligned, and performing at their best, even in times of disruption. This panel dives into practical strategies for building resilient enablement programs, equipping managers to lead through change, and providing frontline teams with the tools and insights they need to navigate uncertainty. Attendees will leave with a roadmap for turning enablement into a source of clarity, confidence, and consistent results—no matter how turbulent the business environment.