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Nick

Fisher

Director of Channel and Sales Enablement

Sophos

Nick is the Director of Channel and Sales Enablement at Sophos, where he leads global enablement initiatives for partner resellers and the sales teams that support them. With over 13 years of experience in sales enablement within the information technology sector, he specializes in equipping sellers and resellers with the skills, tools, and knowledge needed to drive revenue growth. Originally from England, Nick moved to Colorado in 2022 to explore a new part of the world, and to be closer to the Americas-based sales team that he was supporting. More recently refocusing on the channel aspect of enablement, he draws on his experience working with senior leadership, sales teams, distributors, and resellers to develop targeted programs that drive sales success on a global scale.

01 April 2025 11:15 - 12:00

Panel: From firefighting to future proofing: Moving your enablement function from reactive to proactive

Too often, enablement teams find themselves stuck in a cycle of responding to last-minute requests, scrambling to support shifting priorities, and struggling to prove their impact. The most successful enablement organizations transform from a reactive support function to a proactive, strategic driver of revenue growth. In this panel, enablement leaders will share how they’ve made this transformation, the challenges they faced, and the wins that proved it was worth the effort. We’ll unpack real-world strategies for getting ahead of the business, influencing leadership, and building enablement programs that don’t just keep up—but set the pace.