As AI reshapes how sellers work, sales enablement is undergoing a fundamental shift. With AI automating repetitive tasks—content creation, call summaries, CRM hygiene, workflow setup—enablement teams are gaining something they’ve never truly had before: time to influence the deal cycle itself. This session explores what modern enablement looks like when practitioners are freed from administrative burden and can proactively support sellers in the moments that matter: analyzing live pipeline risks, surfacing deal-specific plays, strengthening multithreading strategies, reinforcing discovery frameworks, and enabling managers to coach with precision. We’ll examine how AI-powered insights, dynamic content recommendations, and real-time performance signals are transforming enablement from a training function into a strategic co-pilot in active revenue conversations. Panelists will share practical frameworks for integrating AI into onboarding, coaching, and live deal execution; how to prioritize use cases; and what metrics signal true AI-driven impact. Participants will leave with a clear blueprint for how AI can elevate sellers and give enablement leaders the bandwidth to drive higher win rates, faster sales cycles, and more confident, prepared teams.