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Patrick
Hurley
Director of Sales Enablement, Performance, Training & Development
ClearChoice Dental Implant Centers
Patrick is a dynamic Director of Sales Enablement with a passion for driving sales performance through training and development. His entrepreneurial spirit emerged early, growing up on a golf course, he sold lost golf balls back to players, sparking a lifelong interest in sales and strategy. For nearly a decade, Patrick has led Sales Enablement at ClearChoice Dental Implant Centers, designing programs that enhance sales effectiveness and drive 20%+ annual revenue growth. He excels at coaching talent, fostering collaboration, and equipping sales teams with the tools to succeed. Previously, he held leadership roles at J.Crew and Lucky Brand, where he boosted revenue and exceeded sales targets through strategic team development and operational excellence. Outside of work, Patrick enjoys exploring Coloradoā€™s mountains, traveling, and discovering great books.
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02 April 2025 11:30 - 12:15
Panel: The metrics that matter - Proving the ROI of sales enablement
This panel will explore the critical metrics that demonstrate the value and ROI of sales enablement initiatives. Industry leaders will share insights on identifying key performance indicators, tracking enablement outcomes, and aligning metrics with business objectives. Attendees will gain practical strategies to measure the impact of their programs and effectively communicate results to stakeholders, securing buy-in and driving continued investment in enablement.