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Petek
Hawkins
VP, Revenue Enablement
Pax8
PetekĀ is aĀ global productivity and enablement leader who bridges the gap between business strategy, and customer outcomes to drive revenue and company goals. Her focus is on implementing productivity strategy and programs at scale for the sustainable growth of multi-million global SaaS companies such as Zoom Video Communications and Melio.Ā  Some highlights of her career are programs that led to over 4000 employee onboarding and IPO support at Zoom, driving $11M ARR to $63M ARR in less than a year, and building highly effective enablement teams globally. Ā  HerĀ GTM background and revenue motion expertise is key at driving desired customer outcomes to land, onboard, and expand. By aligning the business strategy, company OKRs to intelligently designed data-driven programs, Petek leads companies to quickly grow revenue engines with scalable and effective enablement. Her motto is: Simplify, standardize, and scale!
02 April 2025 12:00 - 12:30
AI agent use cases and driving enablement efforts at scale for a sales organization
In the ever-evolving landscape of sales, the integration of AI agents presents a transformative opportunity to enhance efficiency, productivity, and strategic decision-making. As a Vice President of Revenue Enablement, it is imperative to harness these technological advancements to drive enablement efforts at scale, ensuring that our sales organization remains competitive and agile. While we are embracing the technology it is important to at a corporate level consider things like corporate strategy, ethics considerations, roles and responsibilities. AI journey in our organization started with heavy commitment from our CEO. He has created funding for an AI working group that has stakeholders from multiple organizations. In the AI working group we have high-level discussions such as data capabilities, developer capabilities, highest levers for revenue, and what qualifies for build vs buyā€¦.To think about Enablement drive for sales productivity there are multiple buckets we look into when it comes to rep efficiency and productivity- ToFu, MoFu, and BoFuā€¦