Growth can no longer hide inefficiency. Traditional sales playbooks and strategies are breaking down, and layering AI onto legacy processes isn’t driving revenue outcomes. For revenue and sales enablement leaders, the challenge isn’t introducing new tools or training programs—it’s operationalizing how value is actually sold across the organization. In this session we’ll discuss why most transformation initiatives fail and how leading companies are operationalizing value selling to create consistent, measurable revenue impact. We’ll dive into the critical sequence for sustainable change—People → Process → Technology—and explore how enablement teams can move organizations beyond activity metrics toward rigorous execution.