01 April 2025 09:15 - 09:45
Executive alignment and elevating the enablement profession
Is Enablement an essential driver of revenue, or just an expensive support function?
The truth is, most Enablement teams are drowning in tactical work and struggling to gain traction because they haven't mastered one critical skill: Executive Alignment. If your strategies aren't directly linked to the metrics that keep your C-Suite up at night, your entire function is vulnerable.
Shaun Preston-Walsh, VP of Revenue Enablement at StackAdapt (and former enablement leader at Google, Amazon, Meta, and LinkedIn), spent his career at the highest levels of high-growth tech, where the stakesāand the scrutinyāare immense. In this edgy, no-B.S. keynote, Shaun rips the curtain back on how top-tier Enablement leaders move past order-taking and become indispensable strategic partners.
You will learn the precise language, data strategies, and engagement models required to break into the executive inner circle. Shaun will deliver 5 Non-Negotiable Tips for aligning your strategy with the C-Suite.
Stop reporting on activity and start reporting on impact. Attend this session to gain the playbook for not only protecting your function, but for permanently elevating your role from tactical support to a critical driver of company revenue.
This isn't about better trainingāit's about increasing your power.