Yvonne Anders is the Director of GTM Enablement at Simpro, where she leads a global team focused on driving revenue outcomes through strategic, AI-powered enablement. As a passionate and energetic leader, Yvonne has extensive experience in transformational change management, global onboarding, and the implementation of complex sales methodologies like MEDDIC and Business Value Selling. Yvonne is at the forefront of integrating Generative AI into the daily workflows of GTM teams. She has successfully developed and deployed practical, AI-powered playbooks—including the "PSVEA" (Problem, Solution, Value, Empowerment, Action) framework—to scale her own team's productivity and impact. Her sessions move beyond the hype to provide actionable blueprints that equip both sellers and enablement professionals with the AI-driven tools needed to measurably improve pipeline velocity, win rates, and overall sales success.