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Anne
Slough
Head of GTM Enablement
Collibra
Anne Slough is a revenue operations and go-to-market enablement executive with a career built at the intersection of strategy and execution — and a track record of helping GTM teams perform at their peak, from lean startups to global enterprises. Having moved across practitioner, consulting, and analyst roles, Anne brings a perspective most leaders can't: she diagnoses root causes rather than treats symptoms, and builds solutions that actually stick. Her experience spans the full revenue ecosystem — sales, marketing, and customer success — including a decade partnering with C-Suite executives to build high-performing sales cultures, and serving as a Revenue Operations Analyst at Forrester. Anne is an active champion of AI-driven enablement and a frequent voice on how intelligent tools, embedded into the revenue team's daily workflow, become true force multipliers — not just add-ons. She is based in Raleigh, North Carolina
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03 December 2026 10:30 - 11:00
Measurement that survives the QBR
Enablement teams walk into QBRs with real numbers, onboarding time cut by weeks, win rates climbing after a new methodology, ramp curves shortening class over class, and still watch a sharp sales leader poke a hole straight through the story. The problem usually isn't the metric itself, it's that the number was never stress tested against the question a skeptical executive was always going to ask. Surviving that room takes more preparation than picking the right chart. This session is about building measurement that holds up under scrutiny before it ever reaches the room: anticipating the follow up questions leadership will ask, having the qualitative context ready when a number gets challenged, and knowing which data points to lead with versus which ones to hold in reserve. Key takeaways: - How to stress test an enablement metric before a skeptical leader does it for you - Which qualitative context to have ready when a number gets challenged in the room - A framework for sequencing your data story so the strongest points lead and the rest hold up in reserve